A Momentous Sign of Progress: United Signs’ Gateway Work with the City of Peachtree Corners

When President John F. Kennedy delivered his iconic speech in 1963, declaring, “We choose to go to the moon,” the world saw more than just a mission, it saw a symbol of bold ambition and unshakable vision. Fast forward to today, and we’re still driven by that same spirit of progress. In cities across the United States, leaders are choosing to invest in their future, and for Peachtree Corners, Georgia, that meant a commitment to elevate its identity through the gateway signage at the intersections of Highway 141 and Medlock Bridge Road.

Just as Kennedy’s words marked a new chapter in the space race, the completion of the Peachtree Corners Gateway Signage marked a new chapter in the city’s visual identity. In a collaboration with United Signs, the city’s once modest entry points were transformed into dynamic and innovative landmarks, ready to tell the story of a city that’s forging its future with the same boldness and vision.

The Power of First Impressions

From the moment drivers and visitors approach the 141 & Medlock Bridge intersection, the new signs make an unforgettable first impression. In the same way the Golden Gate Bridge greets visitors to San Francisco or the Arch stands proudly in St. Louis, these gateway signs welcome you to Peachtree Corners with confidence and style.

The City of Peachtree Corners, a community that has grown from a suburban neighborhood into a vibrant tech hub, knew that its entrance signage needed to reflect that dynamic evolution. The goal? To create a visual marker that not only told the story of the city’s past but also captured its exciting future as a beacon of innovation.

Designing with Purpose: Blending Tradition with Vision

United Signs took on the challenge with precision, creativity, and a deep understanding of the city’s values. In designing the signage, the goal was not to just create a sign but to weave Peachtree Corners’ unique story into every curve and angle. The design blends elements of modern sophistication with subtle nods to the city’s historical roots.

The signage was constructed using high-quality aluminum and acrylic materials, chosen for their durability and ability to stand up to the unpredictable Georgia weather. These materials not only guarantee long-lasting beauty but also make the signs resistant to fading, ensuring the vibrant colors and sleek design maintain their impact over time. Whether under the midday sun or illuminated at night, these signs maintain their bold presence.

Innovative Craftsmanship Meets Urban Aesthetics

When designing the signage for Peachtree Corners, United Signs didn’t just consider the structure itself, but also the surrounding environment. With the city’s goal to create seamless integration between urban design and natural landscapes, United Signs worked hand-in-hand with landscape architects to ensure the signs became a natural extension of their environment.

The result? A design that’s not just visually striking but also contextually harmonious. Nestled within landscaped greenery, the signs don’t dominate the space; they complement it, inviting curiosity and admiration without overwhelming the viewer. Soft, strategically placed lighting further enhances the signs’ presence at night, offering a warm glow that makes Peachtree Corners feel like a welcoming, well-lit hub after dark.

A Lasting Impact: More Than Just Signage

The Peachtree Corners Gateway Signage is more than just a physical structure. It represents a turning point for a city that’s positioning itself as a place of modernity, progress, and opportunity. These signs aren’t just markers, they are a statement. They communicate that Peachtree Corners is a place where the future is bright, where innovation meets tradition, and where the community is proud to call home.

For United Signs, the completion of this project is another feather in its cap, demonstrating the company’s expertise in creating functional, aesthetically pleasing, and highly impactful signage solutions. It’s a project that showcases the unique blend of artistic design and architectural integrity that United Signs brings to every job, no matter the scale.

Why Gateway Signage Matters

In the same way that landmarks like the Empire State Building or the Statue of Liberty symbolize their cities, gateway signage offers an opportunity to enhance a city’s identity. Well-crafted signage doesn’t just mark an entrance; it defines it. For Peachtree Corners, the gateway signage signifies a city that is forward-thinking, connected, and rich in both its history and potential.

As cities like Peachtree Corners continue to evolve, the importance of strategic urban branding becomes clearer. These signs don’t just guide people to their destinations, they create an immediate connection to the city’s culture, values, and aspirations. Peachtree Corners’ new signage is a perfect example of how thoughtful design can transform not just a space, but a community’s self-perception.

A Partnership in Progress

The City of Peachtree Corners trusted United Signs to bring its vision to life, and the result is something the community can be proud of for generations. By fusing modern technology with a deep respect for place and community, this project shows how signage can do much more than just direct traffic, it can become a symbol of progress and pride.Much like the iconic moments of American history that shape our identity, the Peachtree Corners Gateway Signage stands as a milestone for both the city and the people who call it home.