Signage Mistakes That Cost Customers (And How to Avoid Them Too)

Did you know? Research reveals that over 60% of businesses enjoy boosted sales after updating or improving their signage. On the contrary, however, poor signage design drives away more customers than you might think, with nearly 50% of survey respondents stating that they wouldn’t set foot within a business that had an unclear or unappealing sign.

As a B2B owner, you may already understand that your signage is often your first impression—and sometimes your last if you don’t manage to draw their attention.

Top 5 Signage Mistakes That Are Costing You Business

1. Cramming Too Much Information In One Sign (A.K.A The Billboard Essay)

Stuffing every service, offer, or slogan into one sign overwrites the viewer. When everything is shouting, nothing is heard.

Tip: Consolidate each sign into one main idea. Strive for less clutter, more clarity.

2. Poor Visibility and Placement

If you cannot view your sign from a distance, in poor lighting, or through a windshield, then it isn’t doing you any justice.

Tip: Employ bold, high-contrast colors and ensure signs are positioned in the line of sight at eye level.

3. Inconsistent Branding

Mixed and matched fonts, colors, or variations of logos dilute a potential customer’s focus and reduce brand strength and identity.

Tip: All signage— indoors and outdoors, vehicle wrap, should stick to your brand guidelines.

4. Difficult to Read Font Type or Graphics

Customers will not read the font if it’s too small, ornate, or set at an extreme contrast rate. If they cannot read the text, they will not act.

Tip: Balance beauty and functionality by observing professional design principles.

5. Care and Maintenance Deficiency

Signage that is faded, flickering, or damaged shows that sign care and maintenance is lacking. You do not want to appear having such a messaging.

Tip: Perform basic maintenance and quick repairs regularly so that you always appear fresh and professional.

What To Do Instead

– Work with professional signage companies like us that know about the sign design, placement, visibility, and clear problems guiding to the decisions.

– Audit all your current signage, and if it is outdated, unclear, or overly complicated—revise it.

Are You Prepared to Make Your Signage More Impactful?

At United Signs, LLC, we are your visual impact partner. We design, build, and maintain custom signage that attends to your business needs; be it rebranding, opening new locations, or replacing poorly made signs.

Reach out to us for a strategy discussion and complimentary sign consultation. Prefer to skip ahead? Check out our Shop Page, where you can find and purchase pre-made sign options.

FAQs

Q: What’s the timeframe for completing a custom sign?

A: Custom signs are completed in 1-3 weeks, though it is subject to change based on its level of intricacy.

Q: Do you handle installation, too?

A: Absolutely. We’re a full-service signage company—from design to installation and ongoing support.

Don’t let a weak sign be the reason you lose strong customers.

Let United Signs, LLC help you stand out, get noticed, and grow your business—one sign at a time.