‘Tis the Sign: Engage Your Audience in Creative Ways this Holiday Season

Christmas and New Year indeed bring a unique ambiance; perfect for connecting with your customers in creative, enthusiastic ways. Isn’t it? To be truer than true, it is the time for brands (big or small) to grab the attention of their audience through their captivating digital signage. Digital signs (right digital signage, take note) can greatly help businesses engage attention and meet seasonal success. And…running holiday specials is the best excuse for donning a thinking hat and becoming creative with signage.

Why Digital Signs are Best During the Holidays

As far as advertisements during New Year are concerned, businesses have it rough earning the attention of their audience since customers are bombarded with countless advertisements during that period. Old-school signs are still somewhat practical, but as a rule of thumb, video displays outperform them. People tend to be more interested in these kinds of signs as they are designed to be strong and attention-grabbing. It can be changed in a second to ensure the materials never become stale. Be it a product launch, holiday offers, or simply for good measure, it can be put to good work.

Innovative Ways of Employing Digital Signs During Festivals

1: Holiday Sales Promotions

We all love a good holiday sale. In fact, there’s always a huge demand for holiday offers. With the power of digital signage, you can really promote your seasonal offers in exciting and interesting ways. Use a countdown clock to encourage people to make their purchases. Announce limited-time discounts or highlight popular items in brilliant graphics. You can keep updating advertising in a daily or weekly format, maintaining the positive energy in the air so that promotions do not lose their freshness.

2: Spreading Holiday Cheer by Festive Greetings

Holidays are all about giving cheer, and a little holiday cheer makes a huge difference. Use your digital screens to display simple heartfelt greetings like “Happy Holidays, Merry Christmas.” You can add animation, such as snowflakes, twinkling lights, or the countdown to New Year’s Eve. All these festive touches roll out the red carpet of that warm welcoming magic in your shop, shopping mall, or online store. It is an easy way to bring a smile to your customers’ faces and create that extra-special feeling in your venue during this time of year.

3: Engage with Interactive Content

Holidays provide the ideal occasion for bonding with your audience in an engaging manner. Digital signage offers so many more features than just presenting static content on-screen. For example, you may be able to do live polls or trivia testing. You may even be able to showcase social media posts from customers if they use a specific holiday-themed hashtag. You might also encourage shoppers to participate in some quick holiday polls, enabling them to share their favorite festive memories. Such interactions provide a personal touch to your content and add to the overall relationship-building with your audience, turning casual customers into loyal ones.

4: Show Customer Reviews/Testimonials

It’s in the holiday spirit that consumers want to ensure they are making the right decision with their money, be it for gift-giving or self-treats. So why not give them a boost with positive customer reviews and testimonials using your digital displays? Create eye-catching displays highlighting such options, like positive customer reviews, delightful interactions around favorable comments, or photos of people enjoying your products in festive settings. This both allows you to accumulate trustworthy returns and lends a human face to your brand, which the giving season resonates with. 

5: Support Local Charities and Events

While the holidays are about community and goodwill, if your business is supporting charitable programs or local community events, digital signage is a great way to publicize that with your customers. Share your support of toy drives, appeal to food banks, or highlight a charity event. Consider giving a discount to customers who donate items to your cause; it’s good for them and your business! It shows how much your business cares for the community, and it encourages customers to interact with a brand that cares for others. Moreover, it is a great way to distinguish yourself and make a strong impression this holiday season. 

How United Signs Can Make You Shine

The right partner should make a difference in digital signage. United Signs has some leading-edge technology, custom display solutions, and great customer service. We work with you to develop a signage strategy that meets your brand and goals. While other signage companies may offer similar products, United Signs has true dedication toward your accomplishment. We enable you to take advantage of your season with displays that portray your brand and message. Explore our wide range of digital signs here.

And That’s a Delightful Wrap…

During your busy time for the holiday season, it’s the peak of engagement because now is the proper time for people to interact with what you have to sell or serve. Digital signage, hence, is such a place of occasion for creativity, brilliance, and interesting stuff around promotions or holiday wishes, or customer engagement. So here comes United Signs with the perfect holiday display signage that creates awesome displays that might make your brand a true seasonal success! Happy holidays!