Why Maintaining Your Digital Signage Matters More Than You Think — Lessons from a Global Brand

Think of iconic digital signage, and Coca-Cola’s “Happiness Starts Here” campaign probably pops into your mind. Those bright, bold visuals lighting up massive screens around the world aren’t just eye-catching—they’re part of what makes Coca-Cola feel so present, familiar, and engaging. But imagine if those screens glitched, flickered, or played content from five years ago. Not so magical, right?

That’s the thing—digital signage can be incredibly powerful, but only if it’s working the way it should. When it’s not maintained, it loses its spark—and your message gets lost with it.

Why Digital Signage Maintenance Isn’t Just a Technical Detail

Digital signage is more than a high-tech billboard. It’s a direct line to your audience. Whether it’s drawing customers into your storefront, guiding them through an airport, or sharing updates in a lobby, it’s part of your brand experience. And just like you wouldn’t let your storefront windows get grimy or your brochures go out of date, you can’t afford to let your digital signage slip, either.

When it’s not maintained, things go wrong—screens glitch, messages get stuck, or worse, go blank. And nothing says “we’re not paying attention” like a flickering screen that no one’s touched in months.

To keep your digital signage functioning at its best, follow these crucial signs maintenance tips:

1. Proper Cleaning: Outdoor digital signage is generally prone to the elements, so dirt and grime can quickly build up on screens. Eliminate buildup as this can impair visibility. Just like Coca Cola’s billboard in Times Square, your signage should be sharp and clear.

2. Regular Software Updates: To keep any digital signage software running, consistency is needed with maintaining updates. Features ensure content delivery, compatibility, security, and smooth performance. Glitches will become evident when the software is not up-to-date.

3. Hardware Checks: Ignoring the issue can result in serious financial damage. Perform regular checks on your signage’s LED panels and wiring, as well as other components, to mitigate more complicated issues later. Ensure software does not turn your stunning digital display into an avocado.

4. Refreshing Outdated Content: You risk losing your audience’s attention altogether when content evocation is outdated. With reuse of messaging and visuals at appropriate intervals, maintain display engagement and relevance.

A Real-World Example: A Simple Fix with Huge Results

We recently helped a local restaurant chain that had a digital signage display outside their main entrance. While the screen was still functional, the graphics were becoming pixelated, and the content was outdated. After performing a quick software update and cleaning the screen, the digital signage looked brand new. Not only did the restaurant receive an increase in foot traffic, but they also saw a boost in engagement on social media due to the fresh, vibrant content. A simple maintenance routine brought their digital display back to life, improving both their customer experience and their bottom line.

FAQs

1. How often should I maintain my digital signage?

Depending on how the signage is used and the environment, maintenance is required every 1-3 months. Signage located in high traffic areas will require greater intervals of maintenance.

2. Am I able to fix the digital signage issues on my own?

Most staff should be able to handle basic issues like cleaning, but it is always advisable to get a professional for software updates, hardware checking, and repairs due to the risk of making expensive errors.

3. What happens when good maintenance is neglected?

Failure to routinely check and maintain the digital signage will result in image errors, failure of the system, and even downtime, which will damage the customer experience in addition to revenue.

Ensure the Seamless Performance of Your Digital Signage

Capture, convince, and engage your audience without letting the signage fall behind. United Signs specializes in all-rounded digital signage solutions. To find out more on how to keep the signage to its best level, visit our Outdoor Digital Signage.
For assistance or inquiries, feel free to get in touch with us, our experts are a click away. Contact Us and ensure your digital signage stays effective and fresh! By keeping your signage up-to-date and well-maintained, you’ll continue to make a powerful impression on your audience—just like Coca-Cola does on those global screens.