Enhancing Visibility: How Ruby-Collins Inc. Improved Their Branding With United Signs

Ruby Collins Inc. is one of the top construction firms throughout the Southern East United States, and like all other companies, they also need to focus and improve their branding for them to be more distinguishable. What sets United Signs apart from their competitors is how they are capable of custom signing that allows clients to reach their business objectives. Recently our company partnered with Ruby-Collins Inc. and provided them with some corporate front-lit signage that improved their corporate visibility.

The Process

Step 1: Consultation and Design – During the initial steps, our team sat down with Ruby-Collins Inc. to listen to their vision and check if it aligns with their strategy. Their design team was wrestled with the challenge. They had to come up with some designs that integrate their corporate logo and other brand elements in a well-integrated manner onto the front place LED channel letter signs.

Step 2: Fabrication – Our fabrication team made the channel letters with pinpoint accuracy. This was done using various advanced methods and equipment. The new channel letters will require very little upkeep and are built from LED, so they conserve a lot of energy.

Step 3: Installation – The installers secured measurements from different spots and made sure that the sign is visible in all aspects. It was important that the channel letters were positioned correctly so they did not get in the way of anything and randomly obstruct the view.

Results

Since the front-lit LED channel letters were installed, Ruby-Collins Inc. has seen great improvement in the visibility of their brand. The company is competing in a very tough location, but their presence has increased due to the channels capturing focus during the day and night. This impact and benefit has drastically changed the business.

Impact and Benefits

According to research, businesses receive a boost in foot traffic by 15-20% with the use of illuminated LED signage. Ruby-Collins Inc. reported significant growth in the amount of business inquiries and engagement to the company. 

Our LED channel letters improve brand recognition by up to thirty percent. For Ruby-Collins Inc., this has driven in more projects and an increase in loyal admirers of the company, Therefore, our signage has also met the demand of their new business prospects. 

With the commitment of Ruby-Collins Inc. towards sustainable practices, the LED channel letters compliment their commitment and are energy sufficient by consuming 80% less energy than traditional lighting.

And that’s a Wrap!

The partnership of United Signs and Ruby-Collins Inc. highlights how high-quality custom signage can enhance a business. Moreover, we were able to significantly improve the brand impact and visibility for Ruby-Collins Inc. with our innovative technology and design.

At United Signs, we are committed to helping businesses like Ruby-Collins Inc. achieve their goals through innovative signage solutions. Whether it’s front-lit LED channel letters or any other custom signage, we strive to provide results that speak for themselves. Explore our wide range of architectural and digital signage here.