The Impact of Outdated Signage on Businesses

Imagine stepping into a small bookshop with a wooden sign above the door that looks like it could start creaking at any moment. The paint is worn, the letters faded, and the emblem that used to be welcoming looks like it is from a different time. Some people might enjoy the old-world magic it is trying to portray, but too many potential customers cannot ignore what this sign conveys- which is a further indication that the brand itself is just as out of touch. Leaving old signs around clings to the business’ history, while in this modern-day world can translate to losing customers.

Your Brand Image Gets Gritty

Outdated signs, especially ones that can be described as weather-beaten and poorly designed, often send out a message of neglect and lack of care. As a result, the first impression a consumer is likely to have is a bad one, and that practically screams the business does not pay close attention to detail, let alone care about its brand. Consumers no longer wish to have needlessly curated high-end creations plastered everywhere for everyone to see. Instead, people prefer sleek architectural signage or high-quality digital displays that capture the audiences’ attention. The end goal is to strengthen the overall view of the brand in the eyes of the consumers, which should ultimately be the goal of every brand or company out there.

You Spend More On Maintenance

Replacing signage every now and then can be viewed as a nuisance, but leaving them as they are does not fix the issue of attention either. Maintaining faded paint, rusted metal, and burned-out lights requires a great deal of effort. This upkeep is resourceful draining in terms of finances and time that can be utilized elsewhere. Switching to LED displays, or using higher-quality architectural signs will put an end to these never-ending expenses while ensuring there is a solution to be relied on.

Stagnation in Marketing

Old signs do not allow for any alterations which is why they do not effectively serve the purpose of offering access to new products or services. Unlike basic signage, a business can change content, offers, new products, or company news effortlessly, enabling them to capture the attention of customers which results in a boost in sales and foot traffic.

Power Consumption

Old signs that use neon lights or incandescent lighting provide zero energy efficiency which will drastically increase the utility bill. New LED signs, on the other hand, offer displays that are brighter while using a fraction of the usual energy. Not only does your pocket benefit from this switch, but your brand will also be recognized as environmentally friendly, something that consumers these days value.

Compliance and Safety Issues

Sign regulations as well as safety measures change with time. What was permitted ten years ago may not comply with today’s regulations, potentially resulting in fines or even legal action against your business. Furthermore, broken and damaged signs can turn hazardous with risks of falling or electrocution. Changing your signage helps you be compliant with the regulations in place, whilst providing a safe space for customers along with staff members. 

Our Modern Digital Signage Solutions and Why You Need Them

We, at United signs, realize how important good signage is to the success of your business. That’s why, we have developed innovative products that enhance branding while avoiding the issues that result from poor advertising mediums. 

• LED Poster Series: Our new ultra-modern portable LED posters feature high-definition and seamless wireless control making them perfect for retail and corporate environments. 
• Architectural Signage: Our architectural signs use the latest technology and modern designs along with top-notch quality materials in a way that captures the beauty of your brand. 
• Digital Displays: From interior to exterior screens, our renders can elevate billboards or ad screens to entirely new levels, with bold designs accompanied by sharp and colorful content.

Elevate Your Brand Success With United Signs!

Don’t let outdated signage hold your business back. Embrace the future with United Signs’ cutting-edge solutions and watch your brand flourish. Contact us today at +1 (800) 935-8094 or visit our website to explore how we can transform your business’s visual identity.

Investing in modern signage is more than a cosmetic upgrade; it’s a strategic move that can enhance brand perception, reduce costs, and drive customer engagement. Let United Signs be your partner in this transformative journey. Explore our portfolio today.