Top 6 Places to Deploy Digital Signage in Sports Venues

Entering a sports venue, one can feel the excitement in the air. It’s the noise of the cheerleaders, it’s the smell of fresh popcorn, and it’s the anticipation of the game itself that make this experience complete. However, have you ever noticed how digital signage is seamlessly integrated into the environment to enhance our experience? If you have not, this is an eye opener for you. Digital signage has revolutionized everything concerning sports activities and here are six major places where it will be felt most.

1. Entrance and Ticketing Areas

The entrance is where fans are engaged first before they even get in; hence it sets up a mood for what follows next. Putting up digital signage at these points does much more than just making ticketing easy; it also creates an appealing welcoming impression. Imagine walking through gates with screens displaying colorful images of all games being played on that day, any promotional offers available, as well as live updates about events occurring. This is similar to having a sneak preview on what lies ahead inside there. Additionally, digital signs may contain important information such as directions or safety measures within such premises or future happenings taking place at that place which makes entry easier for every person.

2. Concession Stands

Who wouldn’t love grabbing something to eat during a match? Food kiosks or concession stands should be equipped with digital displays. Why? Because we’ve all been there – in a queue, trying to choose between nachos and hotdogs. These digital menus can facilitate this process by presenting attractive images of food and indicating its current price. Additionally, they can feature enticing deals on combos for first time customers. For example, during halftime, the screens could show a snack combo with “Limited-Time Offer” written across them to create some urgency and boost sales.

3. Inside the Arena or Stadium

These are times when digital signage becomes even more essential inside the stadium. When placed on different spots within the arena, large LED screens can improve live experience by showing instant replays from multiple angles together with close-up shots and real-time statistics such as player points scored so far in the match. Imagine watching that touchdown or slam dunk from multiple angles right after it has occurred: it is like being seated at a front row seat no matter where you are positioned within the court. Moreover, these screens may be used to display interactive games about players’ profiles, social media feeds related to tournaments as well as any other interesting data which can engage viewers during breaks.

4. Restrooms and Waiting Areas

Restrooms and waiting areas are often forgotten about; however, they are perfect places for digital signage. If you consider it – what else will fans do while waiting? This must be thought about, for fans who are waiting have nothing to do but look at the walls. This time can still be used to do something, right? Basically, digital screens in restrooms could display highlights of games, advertisements and important announcements. For example, an exit near the restroom screen might remind fans about their limited edition merchandise before they get out or tell them more about the next big game. The main thing is keeping up the excitement level even within intervals.

5. Merchandise Shops

Merchandise shops are where fans go to take a piece of the game home with them. In this case, signage in digital form becomes very effective in displaying current sportswear trends as well as specials and artifacts with limited editions. Consider walking into a store and catching a glimpse of a team’s new jersey on a dynamic display or hats on special offer. Sales will not only be driven but also attention drawn too. Interactive screens may allow supporters to design their own kits or see if there are any available stocks thus enhancing shopping experience.

6. VIP and Hospitality Areas

VIP and hospitality areas deserve special attention. These are the premium spots where fans expect a top-notch experience. It’s possible that personalized messages such as exclusive content and real time updates about the match would appear on digital signs here, thereby, helping create these exceptional experiences for supporters. Take for instance, a screen in the VIP lounge might display a customized welcome note to a visitor or show footage of the team behind the scenes. This adds some sense of exclusivity and makes it feel like an even more special experience.

To sum up, implementing digital signage in these six major areas significantly improves the overall experience at sports arenas. It’s all about making an immersive environment where fans are connected, informed and entertained. So next time you are at a game, take some seconds to appreciate how these digital touches make it truly unforgettable.

United Signs has been one of the leading national companies specializing in digital signage particularly for sports events. Our LED digital sports displays have revolutionized the entire gaming experience. Check out our full range of sports displays and turn around your gaming experience completely!